1、 Innovation is becoming an important engine driving the development of the packaging industry.

 Respondents believe that downstream customers have high expectations for packaging innovation, particularly focusing on improving product protection, functionality, and cost efficiency through material and technological innovation.

 The innovation of packaging equipment is also developing towards customization, flexibility, and intelligence to meet diverse production needs and enhance industry competitiveness.

2、 Green packaging has become the main direction of industry development.

 With the increasing global awareness of environmental protection and the promotion of sustainable development policies, various industries in China are accelerating the promotion of low-carbon environmental protection strategies, and green packaging is gradually becoming one of the important trends in the development of the packaging industry.

 80% of respondents believe that companies have set clear green environmental goals and are actively promoting them.

 At the same time, the reduction of packaging materials, the application of biodegradable materials, and the promotion of recycling technologies are helping companies achieve economic benefits while reducing resource consumption.

3、 Digitization and intelligence drive industry transformation.

 The rapid development of digital technology has opened up broad application prospects for digital packaging.

 In the fields of brand promotion and consumer interaction, 88% of respondents believe that by combining digital packaging technology with big data analysis, artificial intelligence, and other technologies, companies can significantly improve production efficiency and product quality.

 In addition, 80% of respondents believe that these technologies have improved in big data precision marketing, while 56% of respondents believe that they have contributed to product anti-counterfeiting and traceability queries.

 Downstream enterprises are increasingly emphasizing the application of intelligent devices to meet the diverse demands of the market and achieve customized intelligent manufacturing.

4、 Both globalization and localization processes are equally important.

 Chinese packaging companies are actively expanding into the global market, and in this survey, going global is one of the hot topics among local companies. 87% of the surveyed local companies have already or plan to expand into overseas markets.

 Especially with the support of the "the Belt and Road" initiative, more and more enterprises choose to explore the international market through overseas mergers and acquisitions, investment and factory building.

 At the same time, foreign packaging brands are also increasing their local R&D and production investment in China, forming deep cooperation with Chinese enterprises.

 With the improvement of local enterprises' technological capabilities, the localization process of China's packaging industry has achieved significant results.